Lead strategic initiatives that bridge business goals with marketing execution. Translate corporate and product strategy into actionable marketing plans and performance measurement frameworks. Develop business cases by evaluating performance trends and the competitive landscape to support strategic decision-making.
Job listings
$117,280–$168,600
USD/year
The Insights Consultant enables effective marketing by defining the strategy for initiatives related to marketing measurement, data quality, unification, integration, access, and analysis to create and report strategic insights. This role focuses on the governance and management of critical data sets, leveraging them to create insights that drive more effective and measurable marketing campaigns and guide strategic business decisions.
Support digital campaign performance across Lifeway-owned platforms, leveraging tools like Adobe Analytics and GA4 to ensure accurate tracking and reporting of marketing campaigns. Your work will enable data-informed decision-making and improve the impact of Lifeway’s digital strategies and requires deep expertise in web analytics.